Block One · 21 weeks
Inside FootballGPT
Take apart any AI product in football and know what's real, what's rented, and what it costs to run.
AI Football Academy
Understand football AI. Build an assistant around the way you coach. Learn how to find the people who will pay for it.
$39 per month or $390 per year.
See Academy plansWhat it is
A year inside football AI
AI Football Academy is the VIP tier inside the AI Football Skool community. It is a 52-week course with one pre-recorded lesson and one live call each week. Everything is recorded and available on demand. You can work through it around coaching, matches and the rest of your week.
Who is teaching it
Kevin built FootballGPT
15,000+ coaches use FootballGPT. Kevin spent a year building it, finding out what worked, and paying for the mistakes that did not. This course takes that year apart. You see how the product works, what it costs to run and where it went wrong.
52 weeks · three blocks
The programme
Block Two · 21 weeks
Build Your Own Football AI
Finish with a working assistant, built on your own sessions, your own age group, your own way of coaching.
Block Three · 10 weeks
Market Your Football AI
Find the people who'll actually pay for what you built, and know whether anything you're doing is working.
Block One is written and ready. Blocks Two and Three are not written yet. The descriptions above show what those later blocks will cover.
What week one gives you
You'll understand how FootballGPT uses AI, and how it's stopped from confidently telling you things that aren't true.
A sample lesson, free
Read lesson one in full
Lesson one is inside AI Football Skool. It is free to read, but you will need to sign in to view it.
Open lesson one in AI Football SkoolHow it runs
Starts 8 October 2026
The weekly rhythm is built for coaches with teams, jobs and matches to manage.
One lesson a week
Watch the pre-recorded lesson when it suits you.
Friday at 1:00pm GMT
Bring questions and work through them with Kevin on the live call.
Miss a week
Nothing is lost. Every lesson and call is recorded and available on demand.
Price
Choose how you pay
Both options include the same Academy lessons, live calls, recordings and community access.
Monthly
$39
per month
Pay month by month.
Choose monthlyYearly
$390
per year
An annual invoice is easier to put through a club or employer budget.
Choose yearlyAccess ends when your membership ends, including access to the lesson and live-call archive.
Questions
Before you join
Do I need to be technical?
No. Block One requires no building at all.
What if I miss a week?
Everything is recorded. Nothing is lost.
What happens when I stop paying?
Access ends, including the archive.
Is this just prompts?
No. It is how the tools are built and what makes them wrong.
Can I get an invoice for my club?
Yes, the annual option is designed for that.
Do I need FootballGPT to take part?
No.