Done-For-You
Player Development
The Player Development Framework gives you a session for every stage of a player's development. The one thing it cannot do is stand next to you on a Sunday and answer your questions. So every week for 18 weeks, I will. I walk you through that week's session, what to coach, what to look for, and how to flex it for the players and kit you actually have, before you run it.
First, what the Player Development Framework is
Most youth coaching now runs on disconnected training plans. You download a session, tweak a few drills, and hope it fits your players. But nothing connects one week to the next, and you have no real way of knowing if the players are actually learning. Learning is not automatic. It is a battle against forgetting, and random drills do not win that battle.
The Player Development Framework is the 360TFT coaching system I have built over 15 years, from grassroots to professional. It replaces guesswork with clarity: what to teach, when to teach it, and how to make it stick. Clearly defined stages set out exactly what a player should be able to do, technically and tactically, at each phase, so you build confidence and competence together and never expose a weakness without giving the player the tools to fix it.
The full framework spans five stages of a player's development, from Master the Ball through to Master the Performance. This cohort runs the three core youth stages, Master the Ball (1 to 11), Master the Opponent (7 to 12), and Master the Game (12 to 18), delivered as progressive 16-week blocks that link training to real match performance. The framework tells you what to coach and when. This cohort is where I help you actually deliver it, week by week.
The five stages of the 360TFT Player Development Framework. This cohort covers the first three.
The framework gives you the sessions.
This gives you the coach behind them.
The most common thing I hear about the Player Development Framework is that the sessions are excellent, but it is hard to get help when you actually need it. You are prepping on a Thursday, numbers are down, you are not sure how a drill will land, and there is nobody to ask. This cohort closes that gap.
Walk in already knowing the session
Every Sunday I take that week's session apart on a live call. By the time you are on the grass, you have already seen how it should run and heard the why behind it.
Never get caught out by numbers or kit
Six players instead of twelve, no cones, a wet pitch. You learn how to flex each session before Tuesday, so you adapt on purpose instead of improvising in a panic.
Ask, and get a real answer
Post your question before the call and I answer it live, grouped with the coaches stuck on the same thing. Every call is recorded, so nothing is lost if you miss one.
Every Sunday, the week ahead made simple
No theory dump. Each call is built around the session you are about to coach. Here is the shape of a single week.
✓ What good looks like, and the two mistakes to expect
✓ How to run it with 7 players, not 12
✓ The no-cones version, set up in 30 seconds
✓ The question to ask the players, not the answer to give
One Sunday call. Three age stages. 18 weeks.
Every Sunday, 6:00 to 7:50pm UK (1pm US Eastern, 10am US Pacific). One seat gets you all three calls, so come to whichever fit your teams. Each stage is 15 minutes walking through the session, then 15 minutes of your questions. Every call is recorded and in your classroom within 24 hours.
Master the Ball, ages 1–11
The foundation phase. Comfort and mastery of the ball before anything else.
Master the Opponent, ages 7–12
Playing against someone. Beating a defender, keeping the ball under pressure, making decisions.
Master the Game, ages 12–18
The full game. Roles, units, game understanding, and preparing players for senior football.
Week 1 is your onboarding and orientation. Weeks 2 to 17 work through the full 16-week curriculum, one week at a time, in order. Week 18 is the wrap-up. The cohort starts Sunday 7 June 2026 and finishes Sunday 4 October 2026.
Plus every recording,
and a place to ask.
The live calls are the spine. These make sure you never lose a session, and never get stuck in silence.
Every Call Recorded
Miss a Sunday, or want to revisit week 4 when you reach it on the grass? Every call lands in your Coaching Academy classroom within 24 hours. The library is yours for as long as you are a member.
- [+] Each call recorded and grouped by age stage
- [+] Watch any call you could not attend live
- [+] Rewatch the session the week you actually coach it
- [+] Keep access as a VIP member
Your Questions, Answered Live
Post your question in the cohort thread before each call and I answer it on the Sunday, grouped with the coaches stuck on the same thing. The more the cohort asks, the richer the recordings become.
- [+] Submit your questions before every call
- [+] Common questions grouped, so one answer serves many
- [+] Answered live whether you make the call or watch back
- [+] The whole cohort learns from each other's problems
For coaches who want the framework,
and the coach behind it.
Grassroots and youth coaches
You have the sessions, but you want someone to walk you through them before you stand in front of the kids on a wet Tuesday night.
Academy coaches
You work across age stages and want a consistent development picture from the youngest through to the 18s, explained by someone coaching at that level right now.
Coaches juggling more than one team
One seat gets you all three calls. Dip into Master the Ball one week and Master the Game the next, whatever your actual week looks like.
Coaches who bought the framework and stalled
You started, life got busy, and it drifted. A live Sunday rhythm and a room of other coaches is what carries you all the way to week 18.
What changes by the Tuesday after each call
Not someday. The session you coach that week is the session we worked through together on the Sunday.
Walk in prepared
You have seen the session run and heard the why. No more winging it on the touchline.
Adapt without panic
Wrong numbers, missing kit, wet pitch. You already have the flexed version ready to go.
Coach the picture
You know what to look for and the question to ask, not just the drill to set up.
Get unstuck
Your specific problem, answered live on the call, not left sitting in a comment thread.
Build the library
Eighteen weeks of recordings you keep, to revisit any session, any age stage, any time.
Kevin Middleton
I built the Player Development Framework out of 15 years coaching across grassroots, academy and senior football in Scotland. I am currently assistant manager at Hamilton Academical Women, who won SWPL 2 in 2024/25.
This cohort is the framework with me added back in. Every session we work through is one I have coached or am coaching right now. You get the reasoning, the adaptations, and the honest version of what works and what does not.
Included with your VIP membership
- [✓] 18 weeks of live Sunday calls (7 June to 4 October)
- [✓] All three age-stage calls each week: Ball, Opponent, Game
- [✓] Each session walked through, then 15 minutes of live Q&A
- [✓] Every call recorded, in your classroom within 24 hours
- [✓] The full Player Development Framework classroom
- [✓] Capped at 36 seats this cohort
- [✓] First come, first served
VIP members: comment IN on the cohort post to claim one of the 36 seats.
Not VIP yet? Join VIP first, then comment IN. When the 36 are gone, they are gone.