A 4-lesson masterclass on how Football AI actually works — what to use, when to use it, and how to make it stick in your weekly routine. Built for coaches who do not want to be left behind, and do not want to lose the craft of coaching either.
Every football conversation right now is "is AI going to take my job?" or "should I be using ChatGPT for sessions?". Most coaches end up either ignoring it or copy-pasting whatever it spits out. This masterclass is the middle path — use it well, keep your craft.
Hours and rabbit holes go into "trying things in ChatGPT". You leave the masterclass knowing exactly which tools matter for your role and which ones are noise.
AI is fast. AI is also confidently wrong. You will learn where to lean on it and where to lean on the 15 years of grass you have already done.
Lesson 4 is hands-on. You will build your own Custom GPT live with Kevin. Not theory. A tool you can use the next morning at training.
Most "AI for coaches" content leaves you with more open tabs than answers. The masterclass ends in a live workshop where you build something you keep. Here is the shape of what you walk away with.
Each session is 60 to 90 minutes, weekly, live on Zoom. If you cannot make a session, the recording lands in your dashboard within 24 hours.
What AI actually is, what it does well, where it fails, and the honest answer to "is it going to replace me?".
A guided tour of the tools that matter. ChatGPT, Claude, Gemini, FootballGPT and the football-specific stack. What to use when.
The week-to-week workflow. Where AI fits into Monday planning, Tuesday delivery, Saturday review. Habits, not novelty.
Hands-on. We build a Custom GPT together, live. You bring your context, you leave with a working coaching assistant.
The 4 live sessions are the spine. These extras keep you from arriving cold and make sure you have somewhere to ask the awkward questions afterwards.
Sent the week before Lesson 1. The minimum AI vocabulary you need so the masterclass does not waste a single minute on theory you can read on your phone.
Every cohort generates new questions — about specific clubs, age groups, analyst workflows, scouting tools. The full archive of Q&A clips from each session is added to your dashboard. The longer the masterclass runs, the more valuable this gets.
You want AI to take some of the planning load so you can give your players a better Tuesday night. You do not want to fall in love with a chatbot.
Your club is starting to ask "what is our AI position?" and you would like to be the person with an actual answer, not a forwarded LinkedIn post.
You already use video tools and spreadsheets. AI is the next layer. You want to see how the working pros are using it — not the influencer demos.
You are responsible for the next generation of coaches. They will ask about AI. This masterclass is what you would have wanted handed to you.
Not someday. Not theoretically. The week after the workshop, these are the moves coaches actually make.
Use your custom agent to do the first 60% of a session plan. You shape the last 40%.
Have the AI conversation with your DOC, your committee, your parents — without bluffing.
A short, owned list of the tools you actually use. Stop bouncing between every new launch.
The things AI is genuinely worse at — empathy, instinct, the room — you protect deliberately.
"Trained in AI for football coaching" — verifiable, dated, on your coaching CV.
I have coached for 15 years across grassroots, academy and senior football in Scotland. I have also spent the last two years building 8 AI products used by 10,000+ coaches and players. This masterclass is the bridge between those two worlds.
Ray Power hosts. Ray is a coach educator, author, and the person many coaches across the world have learned the craft from. The masterclass is structured so the educator-and-builder pairing keeps the conversation honest — no hype, no doom.
Unlocked instantly inside AI Football Skool. Or upgrade to Premium and this is included.
Lifetime access means future cohorts and Q&As land in your dashboard at no extra cost.