The step-by-step guide to building a custom AI coaching assistant that plans sessions, generates content, and works exactly how you want it to. No code. No tech skills. Just your coaching expertise.
Most coaches open ChatGPT, stare at the cursor, and don't know what to ask. Or they type something generic and get something generic back. There's a better way.
Not generic ChatGPT. A specialist assistant you've trained on your methodology, your age groups, your standards. It responds like you briefed it before every session.
Open your GPT, tell it you have 14 U11s on grass for 60 minutes, and get a structured session plan with coaching points, progressions, and timings. Every time.
Your GPT has its own link. Share it with your coaching staff, your players, your community. They use it for free. You built it once.
By the end of this course, you'll have a working custom GPT that generates session plans tailored to your coaching context. Here's what it looks like in practise.
Each lesson builds on the last. By the end, you'll have built and tested your own custom AI agent.
What custom GPTs are, why they matter for coaches, and the three levels of working with AI.
What you unlock with the paid plan and why the return on investment is ridiculous.
Build GPTs for content creation, session plans, customer service, research, and player assessments.
The two-phase approach: Pre-Season (training the AI with your expertise) and Match Day (building the GPT).
Phase 1 walkthrough. Copy-paste prompts, document uploads, and refining your instructions.
Phase 2 step-by-step. Name, description, system instructions, starters, logo, sharing, and testing.
Turn your GPTs into revenue: lead magnets, premium upgrades, product bundles, licensing, and DFY services.
The 7 core lessons get you building. These bonuses take you further. The Advanced section alone covers skills most coaches never touch.
My personal template that I upload to ChatGPT to make sure it builds the GPT exactly how I want it. Nothing left to chance. Every detail locked in.
This is where your GPT stops being a chatbot and starts being a genuine tool. Connect to live data, integrate databases, pull real-time weather forecasts, and build interactive responses that adapt to each user. Most people pay hundreds for courses that teach this.
You deliver sessions every week and want an assistant that handles the planning so you can focus on coaching.
You want to systematise session planning across your age groups, with consistent quality and methodology baked in.
You want to build GPTs that complement your existing programmes. Bundle them to increase perceived value and charge more.
You see the opportunity in AI. You want to build tools you can share, sell, or license. This course shows you how to start.
Lesson 7 covers each of these in detail. The GPTs you build are free to run. The value you create with them is limitless.
Give away a GPT to build your email list. Better than a PDF because it's interactive.
Free version hooks them. Paid version delivers the full package.
Stack GPTs into your existing courses and programmes to boost value.
Academies and organisations pay to use your GPT across their teams.
Build GPTs for other coaches. £100 to £400+ per build on Fiverr alone.
I've coached football for over 15 years. Grassroots, academies, coach education. I built FootballGPT because I was overwhelmed with questions from the 1,600+ coaches in my community and wanted to give them instant help, 24/7.
Now I teach coaches how to build their own AI tools. Not by learning to code, but by learning to think like a product designer. This course is how I'd teach you if you sat next to me for an afternoon.
ChatGPT Plus costs £20 every month. This course costs $10 once (going to $24 after launch week).
The GPTs you build are free to run forever.