Content Synchronization Checklist

Use this checklist when you update any of your business endeavours to ensure 360tft.co.uk stays current.

When FootballGPT Changes

• Update /footballgpt.md landing page with new features
• Write a blog post about significant updates
• Update pricing in CLAUDE.md if changed
• Check FAQs on existing FootballGPT blog posts

Key files to update:

• footballgpt.md - Landing page
• _posts/*footballgpt*.md - Related blog posts
• CLAUDE.md - Pricing section

When Football Coaching Academy (Skool) Changes

• Update member count in _config.yml → site_constants.member_count
• Update any pricing changes in CLAUDE.md
• Add new testimonials to _data/testimonials/
• Update academy benefits if new features added

Key files to update:

• _config.yml - Member counts, pricing
• _data/academy_benefits.yml - Feature list
• _data/testimonials/*.yml - New testimonials
• football-coaching-academy.md - Main landing page

Wall of Wins - Testimonial Monitoring

ONGOING TASK: Monitor for new testimonials and add them to the Wall of Wins page.

Where to find new wins:

• Skool community posts (praise, success stories, thank you messages)
• Direct messages from coaches
• Social media mentions
• Email feedback
• Course completion feedback

How to add new testimonials:

1. Add to appropriate _data/testimonials_*.yml file
2. Add to /wall-of-wins.md in the correct category section
3. Use first name only
4. Include role/location badge if known

Categories on Wall of Wins:

• Professional Players (pro/semi-pro footballers)
• Coaches & Community Members (FCA members, course users)
• Youth Players (players aged 18 and under)

When New Products Launch

• Add product to _config.yml → products: section
• Create dedicated landing page (.md file in root)
• Write announcement blog post
• Update CLAUDE.md pricing/URLs section
• Add to navigation if appropriate

When Training Sessions Library Updates

• Update session count in _config.yml → site_constants
• Update /training-sessions/ page if categories change
• Consider blog post about new sessions

When $2 Drill Club Updates

• Update session count (currently 500)
• Update _data/products.yml if pricing changes
• Check 2-dollar-drill-club.md for accuracy

Monthly Maintenance

• Run product sync: python3 /home/kevin/360tft_Marketing/_Tools/scripts/sync_products_to_repos.py --sync
• Check all external links still work
• Review Google Search Console for new keyword opportunities
• Update any outdated blog posts

Quarterly Review

• Audit all product pages for accuracy
• Review and update testimonials
• Check competitor content for gaps
• Update SEO keywords based on performance data

Quick Sync Commands

# Sync products from marketing repo
python3 /home/kevin/360tft_Marketing/_Tools/scripts/sync_products_to_repos.py --sync

# Build and test locally
bundle exec jekyll serve --livereload

# Push changes
./auto-commit.sh "Update: [description of changes]"

Cross-Repo Awareness

Automation Ideas (Future)

1. GitHub Actions: Auto-sync products.yml on push to marketing repo
2. Webhook: Notify when FootballGPT deploys new features
3. Scheduled job: Monthly reminder to review content freshness