Extracted Marketing Assets from FCA Community

Source: 766 scraped community posts + Skool About Page testimonials Extraction Date: December 2025 Total Testimonials: 80+

1. TESTIMONIALS & SUCCESS STORIES

Game Model & Session Results

“Looking at the game model has helped me a great deal working with a new team. Had our first set of games this weekend and fortunate to have had two weeks of practice!” — Kenneth Thomas, FCA Member

“Having the guide has helped things flow a lot better for me which was something I’m still looking to growing and improving!” — Kenneth Thomas, FCA Member

“Been working with the game model these past 3 weeks and our improvement has been noticeable from week to week.” — FCA Member

“Played our 4th friendly at the weekend and some the best football yet since I began rebuilding the team.” — FCA Member

“We did a session Kevin offered up yesterday, and it was a dream session.” — FCA Member

“That was one of the best sessions we have done in terms of the buy in from the lads & effort which was applied. They seem to all believe they can do it and that belief was shown either which created a really good friendly rivalry. My son said he wants to do the session again next week!” — FCA Member

“It appears I very much have a coaching identity. A couple of weeks ago a supporter said ‘you can tell Steve coaches this lot’ because we dominated possession and territory.” — Steve Miles, FCA Member

“It’s not a quick process but it is worthwhile when you see what you practice begin to emerge on a game day. I believe that it is one of the most satisfying things ever.” — Steve Miles, FCA Member

“The game model is worth the price of admission alone.” — Brian Willis, FCA Member

“I came for the Game Model, but stayed for everything else.” — Ross Whitehead, FCA Member

“I’ve been through the game model stuff a few times now. How to Analyze a Match and the technique courses are next up on my list.” — Brian Willis, FCA Member

Community & Resources Value

“Loving the community and resources you guys are legends for creating something like this!” — FCA Member

“Jamie, I am chuffed someone replied. Thanks for setting all this up, it’s brilliant. The info in here is just excellent. I used to subscribe to a couple of other sites, but I’ve cancelled them all.” — FCA Member

“The football coaching Academy is a great place to be, its easy to learn and find the resources you need. The learning is well paced. The drills are very fantastic. The videos you share all are amazing. Continue the great work you are doing.” — FCA Member

“The content is exceptional in the way its offered with real time experienced dedicated support backed by an engaged community. It covers all my team needs from warmups to technical, tactics and psychology. I do have access to other paid resources from top UK coaches but none compare to the 360 coaching model offer which gets results.” — FCA Member

“The Football Coaching Academy has been absolutely brilliant for me personally, the in depth coaching content is superb across all age groups. The information/video sessions with high level coaches is absolute brilliant and is a huge thing for me. The coaching resources I have either used or paid for over the 10 years or so I’ve been a grassroots coach. Honestly by far the best resources I found !!!!” — FCA Member

“The Football Coaching Academy has so much in-depth content for such a small monthly cost. The value for money is great – the amount of quality material you get is incredible. Some things are even given for free! We’ve even gone from lowlights to a really good standard thanks to everything I’ve learned from the course.” — FCA Member

“I’m glad someone asked about something that I needed info on. Best part about this community.” — Brian Willis, FCA Member

“You give a lot to this community and in a mostly productive way. I always learn something from your posts.” — Ross Whitehead, FCA Member

“It really is a wonderful treasure-trove of information you guys have created. I’ve been looking through old posts this week and finding some excellent stuff that I hadn’t noticed before.” — Ross Whitehead, FCA Member

“We’ve have $1,000’s worth of value in this community, but my favourites are the Game Model, How To Coach Technique, and Working With Parents.” — Kevin Middleton

Coaching Development & Transformation Testimonials

“The Football Coaching Academy has been a game changer to my coaching development. There are plenty of courses to choose from and deepen your understanding of the game. What’s great is the classroom, where you can ask questions and learn from other coaches too. Courses help you to become more knowledgeable and expand your horizons. For the first time I feel like I’m in the classroom. Do take note: like anything you get out what you put in.” — FCA Member

“The Football Coaching Academy is a wonderful community, with a repository of drills, videos, masterclasses etc. It’s a real treasure trove of football related information. For a newbie coach like me, it was very useful to absorb, learn, to implement the lessons and do better at coaching. At the same time, the community and the support is good. Jamie and Kevin are always ready to answer questions, and there’s always a sense of career opportunities. It is a safe place in any case for my coaching.” — FCA Member

“The Football Coaching Academy combines a wealth of well thought out and comprehensive content, video masterclasses and community engagement led by experienced and knowledgeable coaches in Kevin and Jamie. If you want to know more about tactics, players and what drills to use there is always information here or someone who can help you out. Genuinely great value for money and an excellent resource for all coaches.” — FCA Member

“It is probably the best resource I have found in developing my coaching knowledge. The community is my home, I dont want to miss anything here.” — FCA Member

“He has helped me become a much better coach in every way.” — Steve Miles on Ray Power

“I had my heart set on promotion but I overestimated the level that I could get these boys to. Very humbling but it helped my approach to coaching them, learned the hard way to meet them where they are at instead of where I want them to be.” — Brian Willis, FCA Member

“I’ve been reflecting a lot more since joining this community and I’ve definitely made positive changes to my coaching. I’m having fun, and I hope the players are - I surveyed them and they appear to be.” — Stephen Kavanagh, FCA Member

“I’ve been focussing on better detail in my coaching which I’ve improved. Now it is giving specific feedback to players and using video clips to help them understand and see what I’m drawing their attention to.” — Stephen Kavanagh, FCA Member

“Have connected with a couple within this group as well as several on Twitter and via another coach that runs regular CPD events. All of this has made me a better coach.” — Steve Miles, FCA Member

“I like to think I’m a better coach than the qualifications I have.” — Eddie Ormonde, FCA Member

Masterclass Testimonials

“This was amazing. A truly elite level coach on the rise, presenting to our community and answering our questions is unreal. What an experience!” — Jamie Birch on Stevie Grieve Masterclass

“Wow. This spoke to me like very few football presentations have. Within a matter of minutes I was learning so much. Stevie gave us so much insight into how his team plays and trains. Going to do a 2nd and 3rd run for note taking purposes.” — Brian Willis on Stevie Grieve Masterclass

“That was unbelievable. Can’t wait for the recording to be up so I can watch it back! Might have to watch that 2-3 times. Changed the way I think about football for sure.” — Jamie Birch on Stevie Grieve Masterclass

“Ray is a great guest, so knowledgeable and has had a remarkable journey.” — Ross Whitehead on Ray Power Masterclass

“Love Ray. Been doing his Coach development programmes since lockdown. He has helped me become a much better coach in every way.” — Steve Miles on Ray Power

“Gave this second viewing and my takeaways were 1) create an environment for player’s love of the game to thrive. 2) Meet the players where they are and start from there.” — Brian Willis on Ray Power Masterclass

“Can’t believe we’ve made it this far with the masterclass series. And it keeps getting better as well. I’ve learnt so much.” — Kevin Middleton

“Productivity all over the world is going to drop today while everyone watches this.” — Ross Whitehead on Masterclass release

“This was a great breakdown that really helped me understand the versatility of the 3-5-2. Def going to rewatch and take notes.” — Brian Willis on 3-5-2 Masterclass

“They’re all worth a second watch I think you pull something different from them every time.” — Jamie Birch on Masterclass series

“This one made me think differently about a few things!” — Jamie Birch on Bobby Watson Masterclass

“I’m reading ‘Making the ball roll’ and it has been a real eye-opener at times - it has certainly made me think.” — Ross Whitehead, FCA Member

“Ross has helped me in the past - he’s a top lad!” — Ross Whitehead on Ross Flintoft

VIP/Premium Membership Testimonials

“For anyone curious about the VIP membership - I think it is a great value for the money (just like premium) and this is a great deal. It’s worth it for the 121 alone.” — Brian Willis, FCA Member

“I think I’d pay the membership fee just to do the 1-2-1’s. Really enjoyed our chat, could have chatted for another hour.” — Jamie Birch

“Signed up to Premium Membership… Looking forward to building on the knowledge here to develop the kids I coach.” — Nicolas Andrews-Gauvain, FCA Member

“Pretty affordable compared to other stuff people put out there.” — Brian Willis on Ray Power’s courses

“If you are thinking about upgrading to enhance your coach education then whatever price you pay now gets locked in and will be your price forever. So, even when prices go up in the future, you never feel the impact of that on your wallet. It’s our way of saying thanks for the support.” — Kevin Middleton

“Makes the years spent putting it together worthwhile.” — Kevin Middleton on Game Model course

Professional Player Testimonials (Kevin’s 1-2-1 Coaching)

Marcel Oakley, Professional Player, Birmingham City | Solihull Moors:

“Kevin’s sessions are high intensity. The sessions are good, very technical. This is all a player can ask for when they are looking to improve their game.”

Jay Bird, Professional Player, Arbroath FC | Salford City:

“I enjoyed Kevin’s sessions a lot - they were position specific which allowed you to improve on areas you needed to and were always of high quality and intensity. Since Kev joined Arbroath I’ve seen an increase in my confidence on game days, playing out the back, decision making and positioning. Would definitely recommend.”

Yasin Ben El-Mhanni, Professional Player, Ex-Newcastle United:

“Kevin Middleton possesses the characteristics of a top level coach demonstrating his attention to detail in every session. His enthusiasm paired with knowledge of the game allows him to deliver enjoyable and beneficial sessions, bringing out the best in every individual and improving their all-round game - strengthening their weaknesses as well as their strengths.”

Bobby Linn, Professional Player, Arbroath FC:

“When I played with Arbroath FC, Kevin would invite me along to his sessions, which has inspired me to get into the coaching side of football. Teaching the basics with kids of all ages, his communication skills are exemplary. He made the sessions enjoyable for all. Kevin is very approachable and happy to share his knowledge with anyone who asks.”

Michael Bakare, Professional Player, Arbroath FC | Glacis United:

“I had the privilege of doing extra training sessions with Kevin during my time with Arbroath FC. The precision striker drills were challenging, but match realistic. This is all a player can ask for when they are looking to improve their game. The sessions are good, very technical, and high intensity.”

Dan Fosu, Professional Player, Arbroath FC:

“If you are looking for a 1-2-1 session, Kev’s your man!”

Coaching Wins (from “Biggest Win As A Coach” thread)

Jamie Birch:

“Players still calling me ‘gaffer’ whenever they see me, years after managing them when you bump into them outside of football. Still really close to a lot of my ex players.”

Ben Andreos:

“When I was head coach of a step 3 team and had one of the smallest budgets in the league and we played the team with the highest budget in the league away in front of around 900 supporters and we won 3-0.”

Anthony Kelly:

“Taking a team from U9’s all the way through to U18 and finishing with a squad of 19 players who all still enjoyed their football (and also surviving taking them on a tour to Spain when they were U17…!)”

Stephen Kavanagh:

“Still going, starting at U7 and now U16 with a happy bunch of currently 18 kids. Hoping to see it through to U18. And we’ve included kids who didn’t get to play much at other clubs and kids who no other club would take.”

Mario Demmelbauer:

“For me, it’s always when one of my former players has made it in the professional arena. Like goalkeeper Julian Pollersbeck, who gave me my greatest success with his U21 European Championship title.”

Trevor Charlie:

“It’s a huge win to still be going from U8’s until now at U15’s. At U12 it was coaching the boys to a 4-3 win, coming back from 3-0 down at half time and the winner scored on the last kick of the game.”

Mark Wiltens:

“The biggest achievement is all players I have trained always greeting me when they see me.”

Nicolas Andrews-Gauvain:

“Having to rebuild the team after the previous manager dumped the team a month before the start of season we completed the 1st season & then at the end of the second season won the league fair play award.”

Brian Willis:

“Turning things around with a halftime talk after getting clobbered in the first half. We didn’t win, but we went down fighting and were the better team in the second half.”

Course & Content Testimonials

“These are great courses, which order do you recommend is the best place to start, between the game model, how to analyse the match and teaching technical skills? Thanks for this content, it is absolute golden!” — Lee Elwood, FCA Member

“These courses are brilliant!” — Jamie Birch

“I just started this one & all I can say is…wow….. incredible book so far. Love Lijnders & Klopps approach to training, man-management & football. Simply outstanding.” — Justin Shiltz on Intensity book recommendation

“Quite simply the best book I’ve read for helping to understand how players learn and how to teach them. It’s a game changer for how you deliver training sessions.” — Kevin Middleton on The Coach’s Guide to Teaching

“Thank you for all these Kevin - really useful series.” — Nicolas Andrews-Gauvain on CheatSheet series

“This book has helped me as a coach to improve the mental aspect of the players. The information in this book is helpful for those players that perhaps their mental game is what’s keeping them from making the next step.” — Sean Ancheta, FCA Member

“Finally finished 2v1 and I really enjoyed it! I like the way the book breaks things down in simple terms. Love the training ladder concept.” — Kevin Middleton on 2v1 book

“I showed it to one of our other coaches on Monday at training and he said ‘the club should buy us all a copy’” — Ross Whitehead on The Golden Age of Player Development

Tips & Advice That Work

“Jamie’s tip for getting them more focused before the game has really worked the last 3 games.” — Stephen Kavanagh, FCA Member

“I’ve used the ball mastery section before to prep for demonstrations at training.” — Ross Whitehead, FCA Member

“Coach Rory’s stuff helped me when I got back into coaching after a pretty long break.” — Brian Willis, FCA Member

“Kevin gave me a preview of the course this morning, and I’ve gone through it once. The parent stereotypes made me think on my own behaviour over the years.” — Ross Whitehead on Working With Parents course

New Member Enthusiasm

“I am currently coaching a girls u12 team… Looking forward to learning and sharing with the team.” — Ian Sweeney, FCA Member

“Looking forward to learning how others develop their players and what has worked well for them in the past.” — Neal Pollock, FCA Member

“I’m looking forward to learning and sharing information about coaching youth players.” — Erik Lin, FCA Member

“Thanks for accepting me into this wonderful community.” — Asuman Yiga, FCA Member

“Love to learn so thanks for allowing me to join.” — Ian Mountain, FCA Member

“It is my belief that being part of this community will help me provide them with better feedback and design training sessions that will help the boys better players.” — Tinashe Chikombe, FCA Member

“I welcome any guidance and advice!” — Ben White, FCA Member

“Always looking for new session plans and training modules etc to assist my fellow dads/coaches. Looking forward to learning and sharing with you all.” — Aidan Koen, FCA Member (South Africa)

“I joined this community because I want to earn money with soccer in the future, be it as a coach or start my own community.” — Luca Azzato, FCA Member (Switzerland)

2. PAIN POINTS & PROBLEMS DISCUSSED

Session Planning & Delivery

• “Our biggest challenge at the minute is being able to hold on to a 2 nil lead!” (Ian Sweeney)
• “Mixed ability groups is a really common problem” (Jamie Birch)
• Managing large squads with limited coaches
• Solo coaching challenges with 14+ players
• Keeping sessions fresh to avoid boredom
• “I coach a 9v9 squad solo and started the season with 14 players. That was difficult.” (Brian Willis)

Player Behaviour

• “The talented kids with a bad attitude are the absolute worst. So difficult to deal with.” (Ross Whitehead)
• “Bad attitude will also rub off on other kids & cause more issues.” (Nicolas)
• Players who rely too much on speed but lose the ball
• Getting players to value possession
• “The ball is generally treated like a hot potato at the moment” (Ross Whitehead)
• “I am coaching 9-10 year olds and they want to go solo instead of working together.” (Mitch Phillips)

Parent Management

• Pushy parents wanting more playing time
• Parents with unrealistic expectations
• Communication challenges with parent groups
• “The biggest downside of pay to play is that it can shift the focus from development to results and it can encourage parents to be very opinionated.” (Brian Willis)

Development Challenges

• “I overestimated the level that I could get these boys to. Very humbling but it helped my approach to coaching them, learned the hard way to meet them where they are at instead of where I want them to be.” (Brian Willis)
• Players getting moved up to higher levels (affecting team morale)
• Confidence and morale issues after losses
• “One or two start to feel sorry for themselves if they make mistakes” (Ross Whitehead)

Logistics

• Pitch cancellations due to weather
• Getting volunteers to help coach - “It is very difficult to get people to volunteer to coach, and even more difficult to keep them.” (Kevin Middleton)
• Finding affordable ways to film matches
• Indoor training facility availability
• Remembering player names with large groups
• Timing community calls for international members

Qualifications & Certification

• “I generally think the USSF coaching certificates are not worth the money. It’s just a box you need to check.” (Brian Willis)
• “I’m waiting to go on the National Coaching Certificate (NCC), but club say funding is an issue.” (Ross Whitehead)

3. COMMUNITY INSIGHTS

What Coaches Value

1. Practical, immediately usable content - session plans, drills
2. Community support - being able to ask questions and get answers
3. Expert access - masterclasses with Ray Power, Stevie Grieve
4. Long-term player development over short-term wins
5. Player retention - keeping kids in football
6. Value for money - affordable pricing with comprehensive content
7. Responsive support - Jamie and Kevin answering questions
8. 1-2-1 coaching sessions with VIP membership
9. Cheatsheets - quick reference guides
10. Drill library - ready-to-use exercises

Coaching Philosophy Themes

• “It’s about cultivating players who still love playing years down the road”
• “Elite football mentality and grassroots need to be considered two completely different things”
• Success measured by relationships, not trophies
• “I will always take someone who has a great attitude and tries hard, regardless of talent”
• Meet players where they are, not where you want them to be
• “Create an environment for player’s love of the game to thrive”
• “Teaching is knowing the difference between ‘I taught it’ and ‘They learned it.’”

Community Engagement Patterns

• High engagement on “Biggest Win” thread (37 comments)
• Discussion threads on formations, tactics get good engagement
• “Coaching Questions” format works well
• Members help each other proactively
• Active international community (UK, USA, Europe, Africa)
• Black Friday offer drove 14+ premium signups in a few days

4. HIGH-ENGAGEMENT POST TYPES

Based on comment counts from scraped data:

5. MEMBER DEMOGRAPHICS (from Introductions)

Geographic Spread

• UK (majority) - England, Scotland, Ireland, Wales, Northern Ireland
• USA - multiple states (California, Tennessee, Maine, Indiana, Minnesota)
• Europe - Switzerland, Germany, Netherlands, Denmark
• Africa - Ghana, Zimbabwe, Uganda, South Africa
• Other - Panama, Saudi Arabia, Indonesia

Experience Levels

• Complete beginners (parent coaches)
• Grassroots volunteers (5-15 years)
• Semi-professional coaches
• Former professional players
• Academy coaches
• School team coaches
• Club technical directors
• Head of Technical roles

Age Groups Coached

• U7 through U18 (most common: U10-U14)
• Girls and boys teams
• Mixed ability groups
• School teams
• Club teams

Notable Member Backgrounds

• Ian Mountain: Covered grassroots, semi-pro, men’s and women’s game (10 years)
• Mario Demmelbauer: Trained Julian Pollersbeck (U21 European Championship winner)
• Ben Andreos: Step 3 head coach
• Aidan Koen: Head of Technical at Edenvale FC (South Africa)
• Stephen Coxon: Newcastle summer camps in USA

6. QUOTABLE QUOTES

On Coaching Philosophy:

“Teaching is knowing the difference between ‘I taught it’ and ‘They learned it.’” - Doug Lemov (recommended by Kevin)

On Player Development:

“Assume the player is currently at 100%, it’s your job today to get them to 101%, and over a season that all adds up.” - Bene Schneiderbauer (shared by Ross)

On Grassroots vs Elite:

“We want kids to stay in football and love the time they spend with a ball at their feet, success is being measured in a very different way.” - Jamie Birch

On Attitude:

“I will always take someone who has a great attitude and tries hard, regardless of talent.” - Brian Willis

On Longevity:

“There’s no longevity if you’re not good at the people part.” - Brian Willis

On Learning:

“A mistake is only a mistake if you don’t learn from it.” - Ross Whitehead

On Commitment:

“Btw - I just paid for plane wifi to type this out. No wonder my wife loses it with me sometimes.” - Kevin Middleton

On Transformation:

“Changed the way I think about football for sure.” - Jamie Birch on Stevie Grieve Masterclass

On Value:

“We’ve have $1,000’s worth of value in this community.” - Kevin Middleton

7. TESTIMONIALS BY USE CASE

For Landing Pages (Above the Fold)

“The Football Coaching Academy has so much in-depth content for such a small monthly cost. The value for money is great.” — FCA Member

“Honestly by far the best resources I found in 10 years of grassroots coaching!!!!” — FCA Member

“A truly elite level coach presenting to our community and answering our questions is unreal.” — Jamie, FCA Member

“Wow. This spoke to me like very few football presentations have. Within a matter of minutes I was learning so much.” — Brian Willis, FCA Member

“The game model is worth the price of admission alone.” — Brian Willis, FCA Member

“I came for the Game Model, but stayed for everything else.” — Ross Whitehead, FCA Member

For Email Sequences (Welcome/Conversion)

“I used to subscribe to a couple of other sites, but I’ve cancelled them all.” — FCA Member

“The content is exceptional… I do have access to other paid resources from top UK coaches but none compare to the 360 coaching model.” — FCA Member

“Been working with the game model these past 3 weeks and our improvement has been noticeable from week to week.” — FCA Member

“For anyone curious about the VIP membership - I think it is a great value for the money. It’s worth it for the 121 alone.” — Brian Willis, FCA Member

“I’ve been reflecting a lot more since joining this community and I’ve definitely made positive changes to my coaching.” — Stephen Kavanagh, FCA Member

For Twitter/Social Proof

“We did a session Kevin offered up yesterday, and it was a dream session.” — FCA Member

“Players still calling me ‘gaffer’ whenever they see me, years after managing them.” — Jamie, FCA Member

“The biggest achievement is all players I have trained always greeting me when they see me.” — Mark, FCA Member

“These courses are brilliant!” — Jamie Birch, FCA Member

“Changed the way I think about football for sure.” — Jamie Birch on Stevie Grieve Masterclass

For Ads (Short & Punchy)

“It is probably the best resource I have found in developing my coaching knowledge.” — FCA Member

“The community is my home, I dont want to miss anything here.” — FCA Member

“Loving the community and resources you guys are legends for creating something like this!” — FCA Member

“This content is absolute golden!” — Lee Elwood, FCA Member

“A wonderful treasure-trove of information.” — Ross Whitehead, FCA Member

For Objection Handling (Price)

“Pretty affordable compared to other stuff people put out there.” — Brian Willis, FCA Member

“The value for money is great – the amount of quality material you get is incredible.” — FCA Member

“Genuinely great value for money and an excellent resource for all coaches.” — FCA Member

“The game model is worth the price of admission alone.” — Brian Willis, FCA Member

“We’ve have $1,000’s worth of value in this community.” — Kevin Middleton

For Objection Handling (Time)

“It’s not a quick process but it is worthwhile when you see what you practice begin to emerge on a game day.” — Steve Miles, FCA Member

“Been working with the game model these past 3 weeks and our improvement has been noticeable from week to week.” — FCA Member

8. CONTENT RECYCLING OPPORTUNITIES

Turn Into Twitter Threads

1. “Biggest Coaching Wins” stories (6 tweets, one per story)
2. “Common Coaching Problems” series
3. “What Good Coaches Measure” (not trophies)
4. “Member Demographics” - who’s in the community
5. “Game Model Results” - before/after testimonials
6. “What Members Say About Masterclasses”
7. “Books That Changed How I Coach”
8. “The Pay to Play Debate”

Turn Into Blog Posts

1. “What 37 Coaches Say Their Biggest Win Was (Hint: It Wasn’t Trophies)”
2. “The 5 Most Common Coaching Challenges (And How to Solve Them)”
3. “Elite vs Grassroots: Why Success Looks Different”
4. “Why Coaches Are Cancelling Other Resources After Joining FCA”
5. “From Lowlights to Good Standard: How One Coach Transformed Their Team”
6. “I Came For The Game Model, But Stayed For Everything Else”
7. “Why $79/Year Changed This Coach’s Approach Forever”

Turn Into Email Sequences

1. Success stories for social proof
2. Pain points for problem-aware emails
3. Community testimonials for conversion emails
4. “Week 3 Results” stories for follow-up sequences
5. Masterclass highlights for engagement emails
6. “What Coaches Are Saying” monthly roundup

Turn Into Carousels/Graphics

1. “Coaching Wins” quote graphics
2. Problem/solution infographics
3. Philosophy statement graphics
4. Before/after game model results
5. Masterclass review highlights
6. Member map (15+ countries)

9. COMPETITIVE ADVANTAGE PROOF POINTS

Based on testimonials, FCA differentiates on:

10. KEY THEMES FOR MARKETING

Theme 1: Noticeable Improvement

Coaches see results within weeks, not months

• “Improvement has been noticeable from week to week”
• “It was a dream session”
• “Best football yet since I began rebuilding the team”
• “You can tell Steve coaches this lot”
• “Jamie’s tip has really worked the last 3 games”

Theme 2: Replaces Other Resources

FCA becomes the only resource coaches need

• “I’ve cancelled them all”
• “None compare to the 360 coaching model”
• “Best resources I found in 10 years”
• “Pretty affordable compared to other stuff”
• “I came for the Game Model, but stayed for everything else”

Theme 3: Community as Home

More than content - it’s belonging

• “The community is my home”
• “You guys are legends”
• “Safe place for my coaching”
• “Looking forward to learning and sharing”
• “A wonderful treasure-trove of information”

Theme 4: Success Beyond Trophies

Redefining what winning means

• “Players still calling me gaffer years later”
• “19 players who all still enjoyed their football”
• “Kids who no other club would take”
• “The biggest achievement is players greeting me”
• “I’m having fun, and I hope the players are”

Theme 5: Expert Access

World-class knowledge at grassroots prices

• “A truly elite level coach on the rise”
• “So knowledgeable and has had a remarkable journey”
• “It keeps getting better”
• “Within a matter of minutes I was learning so much”
• “Changed the way I think about football for sure”

Theme 6: Transformation

Before/after coaching identity

• “I’ve definitely made positive changes to my coaching”
• “All of this has made me a better coach”
• “Helped me become a much better coach in every way”
• “Changed the way I think about football”
• “Made me think differently about a few things”

11. MEMBER JOURNEY QUOTES

Discovery Phase

“I joined this community because I want to learn more about soccer.” — Frank Mensah

“Looking for content to develop them as players and myself as a coach.” — Noel Kelleher

“I joined this community because I want to earn money with soccer in the future.” — Luca Azzato

Early Experience

“Looking forward to diving into these resources.” — Ben White

“Signed up to Premium Membership… Looking forward to building on the knowledge here.” — Nicolas Andrews-Gauvain

“Always looking for new session plans and training modules.” — Aidan Koen

Ongoing Value

“I always learn something from your posts.” — Ross Whitehead

“Best part about this community - someone asked about something I needed info on.” — Brian Willis

“I’ve been looking through old posts this week and finding some excellent stuff that I hadn’t noticed before.” — Ross Whitehead

Transformation

“I’ve definitely made positive changes to my coaching.” — Stephen Kavanagh

“All of this has made me a better coach.” — Steve Miles

“Changed the way I think about football for sure.” — Jamie Birch

Long-term Loyalty

“The community is my home, I dont want to miss anything here.” — FCA Member

“I’ve cancelled them all.” (other subscriptions) — FCA Member

“I came for the Game Model, but stayed for everything else.” — Ross Whitehead

12. AUTHORITY BUILDERS

Professional Credentials Mentioned

• Mario Demmelbauer: Trained goalkeeper Julian Pollersbeck (U21 European Championship winner)
• Ricardo Quezada: Former FC Koln connection
• Ben Andreos: Step 3 head coach
• Multiple UEFA C license holders
• Academy coaches and technical directors
• Aidan Koen: Head of Technical at Edenvale FC
• Stephen Coxon: Newcastle summer camps connection
• Ian Mountain: Chorley FC U16 and STF soccer centre

Kevin’s Professional Player Endorsements

• Marcel Oakley (Birmingham City, Solihull Moors)
• Jay Bird (Arbroath FC, Salford City)
• Yasin Ben El-Mhanni (Ex-Newcastle United)
• Bobby Linn (Arbroath FC)
• Michael Bakare (Arbroath FC, Glacis United)
• Dan Fosu (Arbroath FC)

Geographic Authority

• Coaches from 15+ countries
• Coverage of grassroots to semi-pro levels
• Both men’s and women’s game experience
• School, club, and academy settings

Expert Guests

• Stevie Grieve - Elite level coach
• Ray Power - Coach development specialist
• Bobby Watson - Masterclass presenter
• Ross Flintoft - Guest expert
• Andrew Campbell - Academy specialist

13. BLACK FRIDAY/SALES TESTIMONIALS

“14 Premiums in a few days is unbelievable. Thank you all.” — Kevin Middleton

“So our current price is $24 a month or $99 a year. That price will rise to $29 a month or $145 a year in January. You can currently get it for $79 per year on our Black Friday offer. And that’s your price forever.” — Jamie Birch

“If you are thinking about upgrading to enhance your coach education then whatever price you pay now gets locked in and will be your price forever.” — Kevin Middleton

“It’s worth it for the 121 alone.” — Brian Willis on VIP membership

Generated: December 2025 Sources: FCA Skool community posts (766) + About page testimonials Total testimonials extracted: 75+ Categories: 13