360TFT Keyword Map & Content Gap Analysis
Analysis Date: January 2026 Total Posts Analyzed: 188
Current Keyword Targeting
Most Used Keywords (Frequency in Posts)
| Keyword | Usage Count | Status |
|---|---|---|
| youth football | 36 | Over-targeted |
| football coaching | 34 | Over-targeted |
| player development | 21 | Good |
| coaching challenges | 12 | Good |
| session solutions | 11 | Unique angle |
| coaching problems | 11 | Problem-focused |
| training sessions | 9 | Good |
| football drills | 9 | Competitive |
| coaching sessions | 9 | Good |
| youth football development | 7 | Good |
| grassroots coaching | 7 | Good niche |
| coaching development | 7 | Good |
| football tactics | 6 | Good |
| technical training | 5 | Good |
Category Distribution
| Category | Posts | Notes |
|---|---|---|
| player-development | 27 | Main focus |
| training-sessions | 21 | Strong coverage |
| coaching-tips | 14 | Good |
| technical-development | 11 | Solid |
| coaching-methodology | 11 | Unique differentiator |
| coaching | 11 | Generic |
| tactics | 6 | Could expand |
| session-planning | 6 | Could expand |
| tactical-development | 5 | Could expand |
| coaching-philosophy | 5 | Good niche |
Keyword Cannibalization Issues
Potential Cannibalization (Multiple Posts Targeting Same Keyword)
| Keyword | Competing Posts | Recommendation |
|---|---|---|
| pre-season | 2 posts with similar titles | Consolidate or differentiate |
| 1v1 defending/1v1 skills | 2 posts | Differentiate angles |
| session planning | Multiple posts | Create pillar + cluster |
| coaching mistakes | 2 posts (10 mistakes, 15 traps) | Good differentiation |
| technical training | Multiple posts | Create topic cluster |
High-Volume Keywords to Target (Missing Content)
Age-Specific Drill Keywords (HIGH PRIORITY)
These are the keywords your competitors rank for that you don’t have dedicated content for:
| Keyword | Estimated Monthly Searches | Current Coverage | Priority |
|---|---|---|---|
| U7 football drills | 1,000-2,000 | ❌ None | HIGH |
| U8 football drills | 1,500-2,500 | ❌ None | HIGH |
| U9 football drills | 1,500-2,500 | ❌ None | HIGH |
| U10 football drills | 2,000-3,000 | ✅ 1 post (passing) | MEDIUM |
| U11 football drills | 1,500-2,500 | ❌ None | HIGH |
| U12 football drills | 2,000-3,000 | ✅ 1 post (strikers) | MEDIUM |
| U13 football drills | 1,000-2,000 | ❌ None | HIGH |
| U14 football drills | 1,000-2,000 | ❌ None | HIGH |
| U15 football drills | 500-1,000 | ❌ None | MEDIUM |
| U16 football drills | 500-1,000 | ❌ None | MEDIUM |
Skill-Specific Keywords (HIGH PRIORITY)
| Keyword | Est. Monthly Searches | Current Coverage | Priority |
|---|---|---|---|
| passing drills football | 3,000-5,000 | ✅ 1 post (U10) | EXPAND |
| dribbling drills football | 2,000-4,000 | ❌ None | HIGH |
| shooting drills football | 2,000-4,000 | ❌ None | HIGH |
| defending drills football | 1,500-3,000 | ✅ 1 post | EXPAND |
| 1v1 drills football | 1,000-2,000 | ✅ 1 post | Good |
| heading drills football | 500-1,000 | ❌ None | MEDIUM |
| first touch drills | 1,000-2,000 | ❌ None | HIGH |
| receiving drills football | 500-1,000 | ❌ None | MEDIUM |
| crossing drills football | 500-1,000 | ❌ None | MEDIUM |
Position-Specific Keywords (MEDIUM PRIORITY)
| Keyword | Est. Monthly Searches | Current Coverage | Priority |
|---|---|---|---|
| goalkeeper drills | 2,000-4,000 | ✅ 1 post | EXPAND |
| defender drills football | 1,500-3,000 | ✅ 1 post | Good |
| midfielder drills football | 1,000-2,000 | ❌ None | HIGH |
| winger drills football | 500-1,000 | ❌ None | MEDIUM |
| striker drills football | 1,500-3,000 | ✅ 1 post | Good |
| centre back training | 500-1,000 | ❌ None | MEDIUM |
| full back drills | 500-1,000 | ❌ None | MEDIUM |
Format/Session Type Keywords (MEDIUM PRIORITY)
| Keyword | Est. Monthly Searches | Current Coverage | Priority |
|---|---|---|---|
| football session plans | 2,000-4,000 | ✅ Multiple | Good |
| football warm up drills | 1,500-3,000 | ✅ 1 post (tag games) | EXPAND |
| small sided games football | 2,000-4,000 | ✅ 1 post | EXPAND |
| football training games | 1,500-3,000 | ❌ None | HIGH |
| fun football drills | 2,000-4,000 | ❌ None | HIGH |
| football conditioning drills | 1,000-2,000 | ❌ None | MEDIUM |
| football fitness drills | 1,000-2,000 | ❌ None | MEDIUM |
Long-Tail Keywords (EASIER TO RANK)
| Keyword | Est. Monthly Searches | Competition | Priority |
|---|---|---|---|
| how to stop players bunching | 500-1,000 | Low | HIGH |
| football drills for 8 year olds | 500-1,000 | Low | HIGH |
| football drills with no equipment | 500-1,000 | Low | HIGH |
| rainy day football training | 100-500 | Very Low | HIGH |
| football drills for small groups | 500-1,000 | Low | HIGH |
| football training in small spaces | 100-500 | Very Low | MEDIUM |
| how to teach tackling youth football | 500-1,000 | Low | HIGH |
| football warm up without ball | 100-500 | Very Low | MEDIUM |
| football cool down drills | 100-500 | Very Low | LOW |
| how to coach a child’s football team | 500-1,000 | Low | HIGH |
Content Gaps (Recommended New Posts)
PRIORITY 1: Age-Specific Drill Collections (Create 6 Posts)
- “30 Football Drills for U7 Players: Complete Age-Appropriate Training”
- Target: “U7 football drills”, “football drills for 6 year olds”
- Format: Drill collection with progressions
- “25 Football Drills for U8 Players: Building Technical Foundations”
- Target: “U8 football drills”, “football drills for 8 year olds”
- Format: Drill collection with coaching points
- “30 Football Drills for U9 Players: Developing Game Understanding”
- Target: “U9 football drills”, “football drills for 9 year olds”
- Format: Drill collection with tactical elements
- “35 Football Drills for U11 Players: Transitional Skills”
- Target: “U11 football drills”, “football drills for 11 year olds”
- Format: Drill collection with progressions
- “40 Football Drills for U13-U14: Advanced Technical Development”
- Target: “U13 football drills”, “U14 football drills”
- Format: Advanced drill collection
- “Youth Football Age Guide: What to Teach at Each Stage”
- Target: “youth football development stages”, “what to teach U10”
- Format: Comprehensive guide
PRIORITY 2: Skill-Specific Drill Posts (Create 5 Posts)
- “20 Dribbling Drills for Youth Football: From Beginner to Advanced”
- Target: “dribbling drills football”, “dribbling skills”
- Format: Progressive drill collection
- “15 Shooting Drills That Create Clinical Finishers”
- Target: “shooting drills football”, “finishing drills”
- Format: Drill collection with variations
- “12 First Touch Drills to Transform Your Players’ Control”
- Target: “first touch drills”, “receiving skills football”
- Format: Technical drill guide
- “10 Heading Drills for Safe, Effective Aerial Development”
- Target: “heading drills football”, “heading technique”
- Format: Safety-focused technical guide
- “15 Crossing and Finishing Combinations for Wide Play”
- Target: “crossing drills”, “winger training”
- Format: Combined drill guide
PRIORITY 3: Problem-Solving Posts (Create 5 Posts)
- “How to Stop Players Bunching Around the Ball: 5 Proven Solutions”
- Target: “stop bunching youth football”, “spreading out”
- Format: Problem-solution guide
- “Football Drills With No Equipment: 20 Sessions Anywhere”
- Target: “football drills no equipment”, “no cones training”
- Format: Equipment-free drill collection
- “Rainy Day Football Training: Indoor and Wet Weather Ideas”
- Target: “rainy day football”, “indoor football training”
- Format: Weather adaptation guide
- “Football Drills for Small Groups (3-6 Players)”
- Target: “small group football drills”, “few players training”
- Format: Small group drill guide
- “Fun Football Games That Develop Real Skills”
- Target: “fun football drills”, “football games for kids”
- Format: Game-based training guide
PRIORITY 4: Position-Specific Deep Dives (Create 3 Posts)
- “Complete Midfielder Training Guide: Technical and Tactical Development”
- Target: “midfielder drills”, “midfield training”
- Format: Comprehensive position guide
- “Winger Training: Skills, Movement, and Game Intelligence”
- Target: “winger drills”, “wide player training”
- Format: Position-specific guide
- “Centre Back Development: Reading the Game and Defensive Mastery”
- Target: “centre back training”, “defender development”
- Format: Position-specific guide
Existing Content to Optimize
Posts With High Ranking Potential (Optimize First)
- “10 Passing Drills for U10 Football”
- Current: Good structure
- Optimize: Add more age variations, expand to 15-20 drills
- Add: Internal links to related content
- “Pre-Season Football Training Guide: Complete 6-Week Preparation Plan”
- Current: Comprehensive
- Optimize: Add downloadable checklist
- Add: More specific drills and exercises
- “Top 8 Small Sided Games That Actually Improve Your Players”
- Current: Good format
- Optimize: Expand to 15 games, add video links
- Add: Age-appropriate modifications
- “How To Run Better Rondos: A Guide For Real Coaching Impact”
- Current: Unique angle
- Optimize: Add 10 rondo variations
- Add: Progression examples
- “The Complete Striker Movement Guide”
- Current: Strong technical content
- Optimize: Add diagrams/images
- Add: Video demonstrations
Topic Cluster Strategy
Recommended Content Clusters
Cluster 1: Age-Appropriate Training
- Pillar: “Youth Football Development: Complete Age-by-Age Guide”
- Spokes: U7 drills, U8 drills, U9 drills, U10 drills, U11 drills, U12 drills
Cluster 2: Technical Skills Development
- Pillar: “Technical Football Training: Complete Skills Guide”
- Spokes: Passing drills, Dribbling drills, Shooting drills, First touch, Heading
Cluster 3: Position-Specific Training
- Pillar: “Position Training Guide: Developing Complete Players”
- Spokes: Goalkeeper, Defender, Midfielder, Winger, Striker
Cluster 4: Session Planning
- Pillar: “Football Session Planning: Complete Coach’s Guide”
- Spokes: Warm-ups, Main activities, Small-sided games, Cool-downs
Cluster 5: Common Coaching Problems
- Pillar: “Football Coaching Problems: Solutions That Work”
- Spokes: Bunching, Motivation, Skill transfer, Parent issues, Weather
Quick Wins (Easy Content to Create)
- Repurpose existing posts as age-specific versions
- Take “10 Passing Drills for U10” format
- Create U7, U8, U9, U11, U12 versions
- Create “best of” compilations
- “10 Best Warm-Up Drills from Our Library”
- “15 Essential Drills Every Coach Needs”
- Create problem-solution posts
- “How to Fix [Common Problem]” format
- Based on FAQ data from existing posts
- Create seasonal content
- “Summer Football Training Guide”
- “December/Holiday Training Ideas”
Keyword Tracking Recommendations
Track rankings weekly for these priority keywords:
Primary Keywords (High Volume):
- “youth football drills”
- “football coaching tips”
- “football session plans”
- “grassroots football coaching”
- “player development football”
Secondary Keywords (Medium Volume):
- “U10 football drills”
- “passing drills football”
- “small sided games”
- “pre-season football training”
- “1v1 football drills”
Long-Tail Keywords (Low Competition):
- “how to stop bunching in youth football”
- “football drills for small groups”
- “rainy day football training”
- “football drills no equipment”
- “how to coach U8 football”
This keyword map should be updated quarterly as rankings and search trends change.