360TFT SEO Priority Fixes
Date: January 2026 Ordered by Impact (Highest to Lowest)
Week 1: Critical Performance Fixes
1. Compress/Remove Massive Blog Images (CRITICAL)
Impact: Immediate improvement in Core Web Vitals, faster page loads Effort: 2-3 hours Expected Result: 50-70% improvement in page load speed
Files to fix immediately:
/assets/images/blog/celebrating-success-why-every-win-matters-3.jpg (37 MB → <200 KB)
/assets/images/blog/celebrating-success-why-every-win-matters-1.jpg (29 MB → <200 KB)
/assets/images/blog/celebrating-success-why-every-win-matters-2.jpg (22 MB → <200 KB)
/assets/images/kevin-middleton-coach_original.jpg (3.7 MB → <300 KB)
/assets/images/blog/training-on-your-own-*.jpg (2.1 MB, 1.6 MB, 1.4 MB → <200 KB each)
How to fix:
- Use online tool like squoosh.app or TinyPNG
- Convert to WebP format
- Resize to maximum 1200px width for blog images
- Target file size: <200KB for blog images
2. Fix Missing CSS Files (HIGH)
Impact: Eliminates 404 errors, improves reliability Effort: 30 minutes Expected Result: Clean console, better page rendering
Files referenced but missing:
assets/css/image-visibility-fix.cssassets/css/footer-fix.css
Fix Option A (Remove references):
Edit _includes/head.html and remove lines 193-196:
<!-- REMOVE THESE LINES -->
<link rel="stylesheet" href="/assets/css/image-visibility-fix.css?v=2026-01-11%2020:21:42%20+0000">
<link rel="stylesheet" href="/assets/css/footer-fix.css?v=2026-01-11%2020:21:42%20+0000">
Fix Option B (Create empty files):
touch assets/css/image-visibility-fix.css
touch assets/css/footer-fix.css
3. Remove robots.txt Crawl-Delay (LOW)
Impact: Faster indexing of new content Effort: 2 minutes Expected Result: Google can crawl more frequently
Current robots.txt:
User-agent: *
Allow: /
Sitemap: https://360tft.co.uk/sitemap.xml
Crawl-delay: 1 ← REMOVE THIS LINE
Week 2: Internal Linking Sprint
4. Add Internal Links to 50 Priority Posts (HIGH)
Impact: Improved crawlability, better PageRank distribution Effort: 4-6 hours Expected Result: Better indexing, improved rankings for linked pages
Process for each post:
- Read the post content
- Identify 3-5 related posts that exist
- Add contextual links within the content
- Add a “Related reading” section at the end
Priority posts to update (based on topic competitiveness):
| Post Title | Links to Add |
|---|---|
| Pre-Season Football Training Guide | Winter training, Session planning, Fitness |
| 10 Passing Drills for U10 | Age development, Technical training, Session library |
| Top 8 Small Sided Games | Rondos, Training intensity, Session planning |
| First Training Session with New Team | Philosophy, Team management, Player assessment |
| How to Run Better Rondos | Small-sided games, Technical training, Passing drills |
Template for internal link section:
---
**Related Reading:**
- [How to Structure Your Training Programme](/blog/how-to-structure-your-training-programme/)
- [The Session Planning System That Actually Works](/blog/the-session-planning-system-that-actually-works/)
- [Building Your Football Session Library](/blog/building-your-football-session-library/)
---
Week 3: Title & Meta Optimization
5. Shorten Long Titles (MEDIUM)
Impact: Better display in search results, higher CTR Effort: 1-2 hours Expected Result: Titles no longer truncated in SERPs
Titles to shorten (currently over 60 characters):
| Current Title | Suggested Revision |
|---|---|
| “7 Skills That Transfer To Matches (And 20 That Don’t) - The Technical Training Reality Check” (92) | “7 Skills That Transfer To Matches (And 20 That Don’t)” (55) |
| “5 Reasons Your Tactical Sessions Don’t Transfer To Matches (And The Framework That Fixes It)” (92) | “5 Reasons Tactical Sessions Don’t Transfer (And How to Fix It)” (62) |
| “23 Pitch-Side Cheatsheets That Replace 5 Hours of Research (The Emergency Coaching Solution)” (92) | “23 Pitch-Side Cheatsheets That Save Hours of Research” (53) |
| “The Ball Mastery Crisis: Why Technical Skills Disappear Under Pressure (And How to Fix It)” (90) | “Ball Mastery Crisis: Why Skills Disappear Under Pressure” (55) |
6. Add CTAs to Meta Descriptions (MEDIUM)
Impact: Higher click-through rates from search results Effort: 2-3 hours Expected Result: 10-20% improvement in CTR
Template for meta descriptions:
[Problem statement]. [Solution preview]. [CTA: Get the guide, Learn how, Discover the framework]
Example:
Before: "Pre-season isn't just about fitness. Learn how to build tactical understanding, team chemistry, and individual skills in this 6-week preparation guide."
After: "Pre-season isn't just about fitness. This complete 6-week guide builds fitness, tactics, and team chemistry simultaneously. Get your free checklist."
Week 4: Technical Polish
7. Minify CSS Files (MEDIUM)
Impact: Faster page loads Effort: 1-2 hours Expected Result: 20-30% reduction in CSS file size
Largest CSS files to minify:
main.css 46.9 KB → ~35 KB
thumb-navigation.css 15.4 KB → ~11 KB
critical.css 13.8 KB → ~10 KB
accessibility.css 13.9 KB → ~10 KB
components.css 12.7 KB → ~9 KB
Option 1: Online minifier Use cssminifier.com for each file
Option 2: Build process Add cssnano to build process
8. Optimize Remaining Images (MEDIUM)
Impact: Faster page loads Effort: 3-4 hours Expected Result: Consistent fast loading across all pages
Images over 500KB to optimize:
/assets/images/coaching_academy.png (991 KB)
/assets/images/footballgpt-preview.png (863 KB)
/assets/images/academy-preview.png (659 KB)
/assets/images/member_map.png (636 KB)
/assets/images/compass-*-sample.png (613 KB each)
9. Add Alt Text to All Images (MEDIUM)
Impact: Image SEO, accessibility Effort: 2-3 hours Expected Result: Better image search visibility
Process:
- Audit all images in posts
- Replace generic alt text with descriptive keywords
- Include target keywords naturally
Example:
Before: alt="football training"
After: alt="U10 players practicing passing drills in a 4v4 formation during youth football training session"
Quick Wins (Do Anytime)
A. Update Copyright Year
Current footer says 2025, should be 2026.
B. Verify Google Search Console Setup
Ensure sitemap is submitted and all pages are being indexed.
C. Set Up Rank Tracking
Track these priority keywords:
- youth football drills
- football coaching tips
- grassroots football coaching
- U10 passing drills
- small sided games football
D. Create Image WebP Versions
For all new images, create WebP versions and use picture element:
<picture>
<source srcset="image.webp" type="image/webp">
<img src="image.jpg" alt="Descriptive alt text">
</picture>
Implementation Checklist
Week 1
- Compress celebrating-success blog images (3 files)
- Compress training-on-your-own blog images (3 files)
- Fix missing CSS file references
- Remove crawl-delay from robots.txt
Week 2
- Add internal links to 20 posts (Day 1-2)
- Add internal links to 20 more posts (Day 3-4)
- Add internal links to 10 more posts (Day 5)
- Review and test all new links
Week 3
- Shorten 10 longest titles
- Rewrite 30 meta descriptions with CTAs
- Verify all posts have keyword in first 100 words
Week 4
- Minify main CSS files
- Optimize remaining large images
- Add descriptive alt text to 50 images
- Final audit and testing
Track progress by checking off items as completed. Review results after 4 weeks using Google Search Console and rank tracking tools.