360TFT SEO Audit Report

Audit Date: January 2026 Site: https://360tft.co.uk Total Blog Posts: 188 Niche: Football (Soccer) Coaching Education

Executive Summary

Your site has a solid technical foundation but significant opportunities exist to improve organic rankings. The main issues are:

1. CRITICAL: Massive unoptimized images (37MB, 29MB, 22MB files)
2. HIGH: 111 blog posts lack internal links (59% of all posts)
3. HIGH: Missing CSS files causing 404 errors
4. MEDIUM: Some titles exceed 60 characters (SEO best practice)
5. LOW: CSS not minified (180KB total uncompressed)

Strengths:

• All 188 posts have descriptions, keywords, and FAQ schema
• Comprehensive sitemap.xml working correctly
• Proper canonical URLs implemented
• Excellent structured data (BlogPosting, Organization, FAQ schemas)
• Good breadcrumb implementation with schema markup
• Related posts section on all blog posts

Task 1: Technical SEO Audit

Site Structure

robots.txt Analysis

User-agent: *
Allow: /
Sitemap: https://360tft.co.uk/sitemap.xml
Crawl-delay: 1

Status: Good, but consider removing Crawl-delay as it can slow indexing.

Sitemap Analysis

• Total URLs: 150+ pages indexed
• Blog posts: All 188 posts included
• Product pages: All included
• Category pages: Included
• Last modified dates: Present on all entries

Performance Issues

CRITICAL: Unoptimized Images

Impact: These massive images will destroy Core Web Vitals scores and hurt rankings.

Recommendation:

1. Compress all images to under 200KB
2. Convert to WebP format
3. Implement responsive images with srcset
4. Use lazy loading consistently

CSS Issues

CSS Files by Size:

main.css              46.9 KB
thumb-navigation.css  15.4 KB
critical.css          13.8 KB
accessibility.css     13.9 KB
components.css        12.7 KB

JavaScript Issues

Console errors detected on page load:

• Multiple 404 errors for missing resources
• 503 error (service unavailable) for some scripts

Mobile Responsiveness

Crawlability

Task 2: On-Page SEO Audit

Title Tags

Titles over 60 characters (truncated in SERPs):

• “7 Skills That Transfer To Matches (And 20 That Don’t)…” (92 chars)
• “5 Reasons Your Tactical Sessions Don’t Transfer…” (92 chars)
• “23 Pitch-Side Cheatsheets That Replace 5 Hours…” (92 chars)
• “The Ball Mastery Crisis: Why Technical Skills…” (90 chars)
• “17 Technical ‘Fixes’ That Actually Make Players…” (89 chars)

Meta Descriptions

Headings Structure

Content Quality

Image Optimization

Schema Markup

Schema Quality: Excellent implementation with rich, detailed structured data.

Task 3: Issues by Severity

CRITICAL (Fix Immediately)

1. Massive Image Files
   • Location: /assets/images/blog/
   • Impact: Severe page load times, poor Core Web Vitals
   • Fix: Compress all images to <200KB, convert to WebP
2. Missing CSS Files Causing 404s
   • Files: image-visibility-fix.css, footer-fix.css
   • Referenced in: _includes/head.html (lines 193-196)
   • Fix: Create these files or remove references

HIGH (Fix This Week)

1. 59% of Posts Lack Internal Links
   • Issue: 111 posts have zero internal links
   • Impact: Poor crawlability, reduced PageRank flow
   • Fix: Add 3-5 internal links to each post
2. Long Titles (Over 60 Characters)
   • Issue: ~20 titles exceed SEO best practice
   • Impact: Truncation in search results
   • Fix: Shorten or restructure titles
3. Console Errors on Page Load
   • Issue: Multiple 404 and 503 errors
   • Impact: Broken functionality, poor UX
   • Fix: Identify and fix missing resources

MEDIUM (Fix This Month)

1. CSS Not Minified
   • Issue: 180KB of uncompressed CSS
   • Impact: Slower page load
   • Fix: Minify CSS files or use build process
2. Some Images Lack Descriptive Alt Text
   • Issue: Generic or missing alt attributes
   • Impact: Accessibility and image SEO
   • Fix: Add descriptive alt text to all images
3. robots.txt Crawl-Delay
   • Issue: Crawl-delay: 1 may slow indexing
   • Impact: Slower discovery of new content
   • Fix: Remove crawl-delay directive

LOW (When Time Permits)

1. Multiple CSS Files
   • Issue: 15 separate CSS files
   • Impact: Multiple HTTP requests
   • Fix: Bundle CSS files
2. Font Loading
   • Issue: Google Fonts loaded externally
   • Impact: FOUT/FOIT possible
   • Fix: Self-host fonts or use font-display: swap

Recommended Priority Fixes

Week 1: Critical Performance

1. Compress/replace massive blog images
2. Create missing CSS files or remove references
3. Fix JavaScript 404 errors

Week 2: Internal Linking

1. Add internal links to 50 highest-priority posts
2. Create content clusters linking related posts
3. Add “You might also like” sections

Week 3: Title/Meta Optimization

1. Shorten titles over 60 characters
2. Add CTAs to meta descriptions missing them
3. Ensure primary keyword in first 100 words

Week 4: Technical Polish

1. Minify and bundle CSS
2. Optimize remaining images
3. Add descriptive alt text to all images

Comparison with Competitors

Based on your listed competitors, here’s what they likely have that you may be missing:

Next Steps

1. Run this audit through Google Search Console to identify any indexing issues
2. Check Google PageSpeed Insights for specific Core Web Vitals scores
3. Submit sitemap.xml to Google Search Console if not already done
4. Set up rank tracking for target keywords to measure progress

Generated as part of comprehensive SEO audit for 360TFT