How to Survey Your Players (And What to Do With the Answers)

I'm having fun, and I hope the players are - I surveyed them and they appear to be.

Introduction

“I’m having fun, and I hope the players are - I surveyed them and they appear to be.”

Most coaches assume they know what players think. Smart coaches ask.

Why Surveying Matters

Assumptions Are Often Wrong

What you think they enjoy might bore them. What you think frustrates them might not matter.

Direct feedback beats assumptions every time.

Players Feel Heard

Asking for opinions shows you value them. Even if you can’t implement every suggestion, asking changes the dynamic.

Early Warning System

Problems emerge before they become crises. A player considering quitting might mention frustration in a survey long before the conversation with parents.

How to Survey Young Players

Age-Appropriate Methods

Under 10s

  • Verbal questions in small groups
  • Simple scales (thumbs up/middle/down)
  • “What makes you smile at training?”
  • Drawing responses

10-13s

  • Short written surveys (5 questions max)
  • 1-5 or 1-10 scales
  • One or two open questions
  • Anonymous if possible

14+

  • More detailed written surveys
  • Google Forms or similar
  • Fully anonymous
  • Open space for extended feedback

Questions That Work

Enjoyment

  • “How much do you enjoy training?” (1-10)
  • “What’s your favourite part of sessions?”
  • “What’s your least favourite part?”

Development

  • “Do you feel you’re improving?” (1-10)
  • “What skill would you most like to improve?”
  • “What do you feel you’ve got better at this season?”

Environment

  • “Do you feel part of the team?” (1-10)
  • “Do you feel you can make mistakes without worry?”
  • “Is there anything that makes you not want to come?”

Coaching

  • “Do you understand what the coach asks you to do?”
  • “Do you get enough feedback?”
  • “What could the coach do differently?”

Frequency

Minimum: Start and end of season Better: Every 8-10 weeks Ideal: Monthly quick pulse checks plus detailed seasonal surveys

What to Do With Responses

Look for Patterns

Individual complaints might be one-offs. Multiple players saying the same thing? That’s a signal.

Resist Defensiveness

Their perception IS their reality. Don’t argue with how they feel. Seek to understand.

Act on Something

You can’t change everything. But implement at least one visible change based on feedback.

Then tell them: “You said X, so we’re doing Y.”

This shows feedback matters.

Close the Loop

Share (age-appropriate) summary:

  • “Most of you enjoy the games at the end - we’ll make sure we always have time for those”
  • “Some of you want more shooting practice - we’ll add more next month”

Players who see their feedback implemented will give better feedback next time.

Common Fears

“What if they say negative things?”

Good. That’s the point. You want to know before it becomes dropout.

“What if they criticise me personally?”

Separate yourself from your coaching. Criticism of methods isn’t criticism of you as a person.

“What if I can’t change what they want?”

Explain why. “You’d like longer games but we only have the pitch for 90 minutes. Here’s what we can do instead…”

Conclusion

“I surveyed them and they appear to be having fun.”

That one sentence shows a coach who:

  • Cares about player experience
  • Values direct feedback
  • Bases decisions on evidence, not assumptions

Be that coach. Ask. Listen. Respond.