Meet Kevin Middleton
Creator of the 360TFT Player Development Methodology
My coaching journey began when I volunteered as a grassroots coach for my son's football team, which ignited my passion for coaching. Since then, I've established two football academies, collectively training over 800 players, and developed the 360TFT methodology, a proven framework that transforms coaching from random drill collections to systematic player development.
Where It All Began
My coaching journey started in the most natural way, as a parent wanting to help my son's football team. What began as volunteering for grassroots football quickly revealed a passion I didn't know I had.
Despite initial challenges and learning curves, something clicked. I found myself drawn not just to the game, but to the process of helping young players develop their skills, confidence, and love for football.
This early experience taught me something crucial: coaching isn't just about knowing football, it's about understanding how different players learn and develop. That realisation would later become the foundation of everything I do with 360TFT.
Building Something Special
What started as grassroots coaching evolved into something much bigger. I successfully established two football academies, collectively training over 800 players across different age groups and skill levels.
My coaching roles expanded beyond the academies. I served as Club Head Coach for Arbroath Lads Club, worked as a striker and individual coach at Arbroath FC, and got involved with Arbroath FC Women. Currently, I'm the Assistant Manager for Hamilton Women FC.
Each role taught me something different about player development. Working with professional players at Arbroath FC showed me the systematic approach that separates good players from great ones. The women's game taught me about tactical intelligence and team cohesion. Academy work revealed how to build long-term development pathways.
Two Football Academies
Built development programs that welcomed over 800 players
Professional Experience
Worked with players at Arbroath FC and multiple women's teams
Grassroots to Elite
Coaching players from budding beginners to seasoned professionals
Coaching Philosophy & Technology
Based in Scotland, my coaching philosophy combines traditional player development with modern technology. I believe football coaching knowledge should be accessible and affordable, helping to nurture the future of football.
Accessible Coaching Knowledge
Every coach, regardless of level or budget, deserves access to quality coaching education and resources that can help them develop better players.
Technology-Enhanced Learning
Combining my passion for coaching with technology to create innovative solutions like training apps and online platforms that reach coaches worldwide.
Systematic Player Development
From grassroots to professional level, players need structured, progressive development that builds both technical skills and game understanding.
This philosophy drives everything I do - from the training sessions I design to the online resources I create through 360TFT. It's about making quality coaching accessible to everyone in the football community.
Building 360TFT
360TFT.com started as a solution to make football coaching knowledge accessible and affordable. Having built two academies and trained over 800 players, I saw how coaches at every level struggled to find quality, systematic resources.
The platform offers a comprehensive range of tools and resources, from training apps like 360@HOME, designed to help players train effectively at home, to The Grassroots Football Pack for grassroots-level coaches.
The heart of 360TFT is the Skool Community called "360TFT - Master The Game", where I reach over 1,000 players and coaches weekly with coach education content. This platform has become a hub for football enthusiasts looking to improve their knowledge and skills.
Professional footballers have recognised the quality of the work, praising the attention to detail, enthusiasm, and ability to deliver enjoyable and impactful training sessions that the 360TFT methodology provides.
My mission remains clear: to make football coaching knowledge accessible and affordable, helping to nurture the future of football by sharing experience and expertise with others in the sport. When coaches have better resources, players develop better, and the beautiful game grows stronger.
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What We've Built Together
The numbers tell the story of a community committed to excellence
Beyond Football
The interests that shape my coaching philosophy
What Drives Me Outside of Coaching
People often ask what I do when I'm not thinking about football. The truth is, everything I'm passionate about somehow connects back to understanding human development and performance.
These interests inform my coaching: psychology helps me understand players, running teaches me about progressive overload, music develops my sense of rhythm and timing, and business helps me build sustainable coaching careers.
What Professional Players Say About Working With Me
Direct feedback from players who've experienced the 360TFT methodology
Kevin's sessions are high intensity. The sessions are good, very technical. This is all a player can ask for when they are looking to improve their game.
I enjoyed Kevin's sessions a lot, they were position specific which allowed you to improve on areas you needed to and were always of high quality and intensity. Since Kev joined Arbroath I've seen an increase in my confidence on game days.
Kevin Middleton possesses the characteristics of a top level coach demonstrating his attention to detail in every session. His enthusiasm paired with knowledge allows him to deliver enjoyable and beneficial sessions, bringing out the best in every individual.
Kevin's sessions have inspired me to get into the coaching side of football. Teaching the basics with kids of all ages, his communication skills are exemplary. He made the sessions enjoyable for all.
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