Wall of Wins

What players, coaches and readers have said about working with Kevin, in their own words. Grouped by where they said it.

1,800+ Coaches in Community

24 Countries

15+ Years Experience

Players

What professional and youth players say about working with Kevin

Kevin has coached professional and youth players for over 16 years, from 1-2-1 sessions to academy squads. These are their words in full, with the club they were at when they wrote them. Coach Direct is the closest thing to it today: two months of private WhatsApp access to Kevin.

Marcel Oakley

Birmingham City | Solihull Moors

Professional

Kevin's sessions are high intensity. The sessions are good, very technical. This is all a player can ask for when they are looking to improve their game.

Jay Bird

Arbroath FC | Salford City

Professional

I enjoyed Kevin's sessions a lot -- they were position specific which allowed you to improve on areas you needed to and were always of high quality and intensity. Since Kev joined Arbroath I've seen an increase in my confidence on game days, playing out the back, decision making and positioning. Would definitely recommend.

Yasin Ben El-Mhanni

Ex-Newcastle United

Professional

Kevin Middleton possesses the characteristics of a top level coach demonstrating his attention to detail in every session. His enthusiasm paired with knowledge of the game allows him to deliver enjoyable and beneficial sessions, bringing out the best in every individual and improving their all-round game -- strengthening their weaknesses as well as their strengths.

Bobby Linn

Arbroath FC

Professional

When I played with Arbroath FC, Kevin would invite me along to his sessions, which has inspired me to get into the coaching side of football. Teaching the basics with kids of all ages, his communication skills are exemplary. He made the sessions enjoyable for all. Kevin is very approachable and happy to share his knowledge with anyone who asks.

Michael Bakare

Arbroath FC | Glacis United

Professional

I had the privilege of doing extra training sessions with Kevin during my time with Arbroath FC. The precision striker drills were challenging, but match realistic. This is all a player can ask for when they are looking to improve their game. The sessions are good, very technical, and high intensity.

Dan Fosu

Arbroath FC

Professional

If you are looking for a 1-2-1 session, Kev's your man! Kevin demonstrates attention to detail in every session, enthusiasm paired with knowledge allows him to deliver enjoyable and beneficial sessions bringing out the best in every individual, strengthening their weaknesses as well as their strengths.

Skye Allan

AFCW

Female Footballer

Kevin's sessions are great, high intensity, and very well explained, which makes them really easy to follow. Kevin's sessions are always very beneficial for game days. They're quality sessions that I have definitely benefited from and improved my game.

Adam

Age 14

Youth Player

I trained with Kevin when I was younger and he is still the coach that has improved my footballing ability the most. Everything that he taught me, I still try and bring to my games every week. He is highly motivated and doesn't give up on you when you are having a bad game.

Jess Norey

Arbroath FC | East Fife

Professional

Kevin's sessions are high intensity, quality sessions that I have definitely benefited from and improved my game. The sessions are always very beneficial for game days.

Kase

Age 10

Youth Player

Kev is a brilliant coach because he does fitness with us and helps us by going for runs with us. I've learned how to pass and tackle better. He is fair and treats us well.

Get direct access to Kevin on WhatsApp →

FootballGPT

What coaches say about the AI assistant built on Kevin's coaching

FootballGPT plans sessions, analyses matches and animates practices, and more than 12,000 coaches have signed up. It is free to start.

Marc M., U12 academy coach, Australia: Some coaches will be skeptical about the use of AI but my team and their parents can see the difference.

James S, volunteer coach: An incredible tool for volunteer coaches to utilise.

LF, five-star Trustpilot review: Finally, a football specific AI tool. Saved countless hours.

Cees, five-star Trustpilot review: Powerful, intuitive AI platform for football information and session planning.

Nick, five-star Trustpilot review: Already using it weekly to help with my coaching.

Christopher, five-star Trustpilot review: Excellent product, with detailed information generated.

Jim, high school coach, USA: I think this program is incredible and I can see how it would save coaches hours of prep time.

Michael, coach and Match Analysis user: The app on the whole is brilliant, so so helpful.

Lloyd, coach: I genuinely think the app is fantastic, a brilliant tool for coaches.

Peter, grassroots coach: Love the concept of this and feel it will help me as a rookie grass roots coach immensely.

Joey, coach: Really good integration of abstract knowledge turned into delivery on the field with the animated drills.

Jim, high school coach, on CoachOS: This is excellent. It 100% incorporates our ideas from our methodology, along with our language.

Ciaran P, coach: Could honestly click on them all, very impressed so far with the animations.

FootballGPT user, in-app feedback: OMG, one of the best AI app.

Ryan: I have really enjoyed working with your product. It has been great identifying potential weaknesses in my training sessions and a sounding board for ideas.

Joey: The platform is great because of how interactive it is. And there is so much to explore.

Tony: I think there is some great stuff here, I really like what you have developed.

That's why we are excited to announce that the club has invested in access to Football GPT for all our coaching staff! We're proud to be staying ahead of the curve and ensuring that every child at Fulledge Colts benefits from modern, structured, and varied coaching methods.

Fulledge Colts

Grassroots club, public post

Try FootballGPT free →

360TFT.com

What buyers and readers say about Kevin's resources

360TFT.com is Kevin's store: session packs, cheat sheets, the Player Development Framework and his book, The Rise of the Dogmatic Football Coach. The reviews here come from Gumroad buyers and Amazon readers.

Mark, Gumroad review of the Coaching Cheatsheet Vault: Plenty of great simple ideas here. Definitely worth a look.

Christian M, five-star Gumroad review of Small-Sided Games: Loved it, a coach who understands the word development.

Charles, Amazon review of The Rise of the Dogmatic Football Coach

Coach Luca, Amazon review of The Rise of the Dogmatic Football Coach

Brian, Amazon review of The Rise of the Dogmatic Football Coach

Erik, Amazon review of The Rise of the Dogmatic Football Coach

Gumroad reviewer, four stars, Player's AI Training Guide: Good information.

Peter, five-star Gumroad review of the Grassroots Football Pack: Sensational resource and super adaptable for different environments.

Gumroad reviewer, five stars, Defending Cheat Sheet: An excellent bit of work, easy to follow.

Browse the resources →

Football Coaching Academy

What members say about the community Kevin and Jamie run on Skool

The Football Coaching Academy is a game model, courses, weekly sessions, masterclasses and coaches in more than 24 countries who answer each other's questions. Most of what is on this wall was written inside it.

Jamie, on the Player Development Framework: This will 100% make you a better coach. No doubt in my mind.

Steve, on securing his UEFA B course place: Thanks to everyone here who has contributed in making me a better coach.

Mitch: We used the player development program on here for the most part. They improved immensely in their dribbling and turns.

Stephen, on the game model: I wish I had had the game model when I started. One of the best decisions I made.

Chris: It is the difference in having ten years of the same experience each year or ten years that build on each other.

Brian: The FCA is hands down the most valuable resource I have used.

Ross: The game model, the sessions, the videos, the masterclasses, the coffee break Q&As. It is absolutely superb here.

Sean: The Football Coaching Academy has been a game changer to my coaching development.

Steven: The personal interactions and support provided stand out above and beyond any other coaching resource I have used or paid for.

Aaron: The Football Coaching Academy is a great place to be, easy to learn and find the resources you need.

Ross: A real treasure trove of football information, from 3v3 right the way through to 11v11.

Ross: It really is a wonderful treasure-trove of information you guys have created.

Stephen: A wealth of well-thought-out and comprehensive content, video masterclasses and community engagement.

Brian: Having things planned out that far ahead is a dream.

Nigel, on the How to Coach Technique course: A key resource that I keep going back to.

Nicolas: The development of this community is brilliant.

Kenneth: Looking at the game model has helped me a great deal working with a new team.

Mitch: One of the great things about this community is validating that I was on the right track.

Ross: I originally came here for the content, but it is a great community and I love interacting with everyone.

Sean: This community truly is like finding treasure every day.

Brian: I love everything I am getting at the VIP level so far, such a great value.

Brian: I loved the questions it asked about my two main observations and stopped in a place that felt like a natural progression into my next session.

Andy: Incredible. Many thanks Kevin, it is a fantastic group you run here.

Jason: The resources from Kevin have been fantastic in supporting our players development but also mine as a coach.

Brian, on the rondos series: I am really enjoying this series and will give both of these a try.

Nick, on the tactical analysis thread: It is meeting me right where I am on my coaching development arch and addresses my number one development area.

Brian, on the tactical analysis thread: Love all of these. It has become one of my favourite regular posts.

Nick, on the How To Analyse A Match course: Thanks and love the course so far.

Brian, on Session of the Week 55: Love this. I can work this into training next week.

Brian: I love the dynamic rondo battles.

Ross: I enjoy the videos if they are live or recorded.

Stephen, on coaching a squad with a wide ability gap: Lots of good advice. Progress is often just maturation and the last box is crucial.

The game model is worth the price of admission alone.

Brian

USA

I came for the Player Development Framework, but stayed for everything else.

Ross

VIP Member

I think I'd pay the membership fee just to do the 1-2-1's. Really enjoyed our chat, could have chatted for another hour.

Jamie

VIP Member

A truly elite level coach presenting to our community and answering our questions is unreal.

Jamie

VIP Member

Really well put together and carefully thought out... got my head in it now.

Lee

Northern Ireland

I would highly recommend anyone that can't teach the fundamentals of technique to go through that course. A lot of errors come from bad touches or poor execution and I think that course will help people a lot as a baseline.

Jamie

VIP Member

I've been through the game model stuff a few times now. How to Analyze a Match and the technique courses are next up on my list.

Brian

USA

Great content that never gets addressed enough. I've been through everything once and I'm going to go through it again.

Brian

USA

Bumping this back to the top, these courses are brilliant!

Jamie

VIP Member

Within a matter of minutes I was learning so much.

Brian

USA

Going to do a 2nd and 3rd run for note-taking purposes.

Brian

USA

They're all worth a second watch I think you pull something different from them every time.

Jamie

VIP Member

Been working with the game model these past 3 weeks and our improvement has been noticeable from week to week.

FCA Member

Community

Loving the community and resources you guys are legends for creating something like this!

FCA Member

Community

The amount of help and encouragement from fellow coaches has been great.

FCA Member

Community

It is a safe place in any case for my coaching.

FCA Member

Community

Signed up to Premium Membership... Looking forward to building on the knowledge here.

Nicolas

Community

The Football Coaching Academy has so much in-depth content for such a small monthly cost.

FCA Member

Community

The content is exceptional... none compare to the 360 coaching model.

FCA Member

Community

Changed the way I think about football for sure.

Jamie

VIP Member

Honestly by far the best resources I found in 10 years of grassroots coaching!!!!

FCA Member

Community

This content is absolute golden!

Lee

Northern Ireland

Without this community I wouldn't have become the coach I am today.

FCA Member

Community

We did a session Kevin offered up yesterday, and it was a dream session.

FCA Member

Community

The value for money is great. The amount of quality material you get is incredible.

FCA Member

Community

Jamie's tip for getting them more focused before the game has really worked the last 3 games.

Stephen

Ireland

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