FCA Skool funnel reference lock

Objective

Create a high-trust Football Coaching Academy landing page that gives useful context, shows the real product and moves the right coach to the actual Skool community. The page must sell without pressure and preserve the free player resource route.

Refero evidence

• Primary: Sequel, 50c47480-9451-420b-a372-eb42eda75e56
• Structure and education-page discipline: Kajabi, 6a80f749-0408-4dfe-8ad5-d5a7ecf0d697
• Precision and hierarchy: Attio, 9f0c028b-6b11-415e-ab92-f32e4597cbe2

Reference lock

Primary direction: Sequel’s dark editorial gallery. Preserve the near-black canvas, strong typographic hierarchy, real human photography and disciplined negative space. Translate its monochrome restraint into the existing 360TFT identity by reserving the purple-coral gradient for primary actions and small wayfinding accents.

Borrow from Kajabi: alternating dark and light sections, real imagery as proof, and clear contained content groups. Borrow from Attio: hairline separation, precise max-widths and quiet secondary copy.

Media roles

• Hero: genuine coaching photograph already owned by 360TFT.
• Product proof: genuine FCA Skool classroom screenshot already in the repo.
• Social proof: three existing named FCA testimonials, first names only.
• No generated photography, decorative fake dashboard or login screen.

Rejected directions

• Generic course-creator gradient page.
• Inventory-first grid of every resource.
• Pricing comparison copied onto the owned site.
• Countdown, scarcity or conversion-pressure language.
• Decorative cards without evidence or a job in the journey.

Committed tokens and behaviour

• Near-black base with restrained panel shifts.
• Purple-coral gradient only for primary actions and numbered steps.
• Large compact display hierarchy, system sans-serif for performance.
• 12-14px card radii; pill actions; hairline borders; restrained shadows.
• Three desktop CTA placements plus one mobile sticky action, all pointing to the same canonical Skool destination with distinct UTM content values.
• Reduced-motion handling and visible keyboard focus.

Composition evidence

Paper was not exposed to this Codex session, so no Paper export is claimed. Rendered desktop and mobile evidence will be stored alongside this lock after the local Jekyll verification pass.