How Dogmatic Is Your Coaching?

Why

The book (The Rise of the Dogmatic Football Coach) is the funnel’s $40 2-to-3 step and the spine of the Dogmatic Football Coach Substack lane. A self-scoring quiz that shows a coach their own methodology dependence makes the book’s thesis personal, and the book is the natural next step. Distinct axis from the shipped coach-type quiz (personality) — this measures philosophy. The free-chapter magnet already in flight is the companion download, and this quiz is its interactive front door.

What

Static page at 360tft.co.uk/dogmatic-quiz/:

• 8 to 10 self-assessment questions derived DIRECTLY from the book’s content (source: /home/kevin/media/360tft-marketing/_Source/Book/The Rise of the Dogmatic Football Coach/ chapters). Question themes, result bands, and all language must trace to the book; no invented psychology.
• Deterministic scoring into 3 or 4 named bands (band names and descriptions drawn from the book’s own framing of dogmatic vs adaptive coaching). Result copy is recognition-first, never mocking; the reader should feel seen, not judged.
• Result CTA: the book (existing purchase link; confirm the live canonical book URL from the site repo before use) and the free chapter magnet as the no-cost step. UTM per convention.
• Free Gumroad companion: the existing free-chapter listing is the companion — do NOT create a second one; wire the quiz result to it.

Scope

In: page, question bank sourced from the book, scoring, result copy, free-resources entry, router-quiz destination addition. Out: any new Gumroad listing (free chapter already covers it), hub sequence work (follow-up), changes to the book or its sales page.

Never-list

Standard voice rules; never mock or shame any coaching style; no fabricated quotes from the book; nothing that names or implies real coaches or competitors.

Proof before Shipped

Live 200; every question traceable to a book chapter (cite chapter files in the PR body); scoring traced for 3 answer sets; grep sweeps clean; Kevin review of band names and result copy (book-brand surface).

Note (mirrored into this repo 2026-07-25): this PRD is owned and tracked canonically in 360tft-hub/docs/prd/, per the Hub_ prefix and the PRD Naming & Per-Product Queues convention in that repo’s CLAUDE.md. It is copied here only so this repo’s pre-commit Gate 1-3 PRD check has a local artefact to point at, since the implementation (dogmatic-quiz/index.html) lives in this repo (360tft/360tft) while the PRD process lives in the hub. Treat the hub copy as the source of truth for status changes.

Expected Experience

• Job: a coach answers 8 questions taken from the book’s own self-assessment chapter and sees which of the book’s four coaching traps, if any, is showing up in their own coaching, in language that recognises rather than judges.
• Peak moment: the result band plus specific-pattern callout, the first time a coach sees their own answers mapped onto Kevin’s own “I’ve been all four of these coaches” framing.
• Visual bar: matches the site’s established layout: null quiz pattern, directly modelled on which-product/index.html’s question-then-result flow (same palette, same button mechanic).
• Copy bar: recognition-first, never mocking, book-brand surface (Kevin reviews band names and result copy per the PRD’s own Proof requirement).
• Never-list: no mocking or shaming any coaching style, no fabricated book quotes, no naming real coaches or competitors.
• Proof required: live 200 on /dogmatic-quiz/; every question cited to a book chapter; scoring hand-traced for 3+ answer sets; grep sweeps clean; Kevin review of band names/result copy before this ships past draft.
• Shareable test: n/a by design, this is a personal-reflection tool, not built for public sharing (the book’s own chapter frames it as private self-assessment, “write your answer” exercises, not a stat to broadcast).
• Embarrassment test: no claim on the page is unverifiable or invented — pass (every question and every scoring band traces to Chapter 1 or Chapter 11 of the book, cited below).

Honesty artifact

Stated assumptions (decided during implementation, not spelled out in the PRD body above):

• Question sourcing: all 8 questions are taken near-verbatim from 14_chapter_11_self_assessment.md (“Chapter 11: The Self-Assessment”), which itself contains four complete 5-10 question diagnostics, one per trap (Copy-Paste, Closed, Results-First, Social Media Coach), each with its own A/B/C/D scoring bands. Rather than invent new questions, this page uses the book’s own diagnostic questions directly: 2 questions per trap, chosen for standalone comprehensibility without the surrounding book context (questions 1 and 4 from the Copy-Paste Diagnostic; questions 2 and 4 from the Closed Coach Diagnostic; questions 2 and 4 from the Results-First Diagnostic; questions 1 and 4 from the Social Media Diagnostic, using the book’s own numbering within each sub-diagnostic). Trap definitions and descriptions (used in the intro copy and the per-trap result callouts) are sourced from 01_chapter_01_the_four_traps.md (“Chapter 1: The Four Traps”).
• Scoring bands: the book’s own scoring pattern is “Mostly A’s / B’s / C’s / D’s” per sub-diagnostic (see Chapter 11, “Scoring the Copy-Paste Diagnostic” etc.). This page applies the same A-D framing across all 8 answers combined: each answer scores 1 (A) to 4 (D), the average across 8 answers is rounded to the nearest whole letter (1-4), and that letter selects one of 4 overall bands. Each band’s copy is adapted from the book’s own language for that letter grade, pooled across its four sub-diagnostics plus the “What Your Score Means” section (e.g. band 4, “Mostly D’s”, draws on “Welcome to Kevin’s starting point (and mine, honestly)… The good news: Kevin transformed, and so can you”).
• In addition to the overall band, a specific-pattern callout flags any individual trap whose own 2-question subtotal is 6 or higher (both answers averaging C/D), naming that trap and its Chapter 1 description. This satisfies “3 or 4 named bands” (4 overall bands) while still surfacing which specific trap(s) the PRD’s “Why” section is about, without inventing a 5th band structure the PRD didn’t ask for.
• Confirmed the book’s canonical purchase URL from this site repo itself before use: https://www.amazon.co.uk/dp/B0GF9VSGKG, found live in _posts/2026-01-06-the-coach-who-tried-to-be-everyone-else.md (“This is an excerpt from my new book, The Rise of the Dogmatic Football Coach”), cross-checked against /home/kevin/docs/URLS-AND-PRICING.md and /home/kevin/docs/PRODUCTS.md (both confirm the same URL, verified live 2026-07-18).
• Router-quiz destination addition (PRD’s “in scope” list) was NOT done. The parent task explicitly instructed: never touch which-product/ (owned by a sibling PR), and that instruction overrides the PRD’s own scope where the two conflict. Flagging for whichever PR currently owns which-product/ to add /dogmatic-quiz/ as a routing destination.
• Added a free-resources.md entry (in scope, not excluded by the parent task’s do-not-touch list) linking to the new page. No new Gumroad listing copy was drafted, per PRD scope and per the parent task’s explicit instruction (“Dogmatic-quiz reuses the existing free-chapter listing; do not draft a new one”).

Known gaps (explicitly out of scope for this PR, or blocked):

• The free-chapter magnet the PRD calls “already in flight” and asks this quiz to link to as the no-cost step (360tft-hub/docs/content/lead-magnets/dogmatic-free-chapter/) is confirmed, per its own README, still draft-only: “Not published to Substack, not linked from any live page.” There is no live URL to link to. Rather than fabricate one or link to a non-existent page (which would break on click and fail the Never-list’s spirit), this page’s only result CTA is the confirmed-live book purchase link. Flagging clearly: once the free chapter publishes, the obvious next step is a second CTA on the result screen pointing at it — the result markup has room for this (see the results-section CTA block) but nothing was added to avoid a dead link.
• No hub nurture sequence work (out of scope per PRD; the free chapter listing this quiz would eventually feed doesn’t exist live yet either).
• No analytics event firing: same pre-existing, site-wide gtag-loader gap documented in the sibling lead-magnet PRDs. UTM params on the outbound book link are the only campaign-attribution signal available.
• No local Jekyll build run (no ruby/bundle/jekyll on this machine). Verified instead with node scripts/manual-html-validator.js and manual front-matter/permalink comparison against working layout: null pages.
• Band names and result copy are drafted per the PRD’s Proof requirement (“Kevin review of band names and result copy… book-brand surface”) but have NOT yet had that review — flagging status as Draft, not Shipped, until Kevin signs off on the book-brand copy specifically.